Born in the epicentre of the royal heritage and rich culture of Hyderabad, we established our humble beginnings in the 1910’s to bring quality ethnic attire to those who desire it. Be it the elite nobility or the commoners in and around the city. Our aim was never to conquer markets. We have always woven the old world charm of Hyderabad. We have always tried relentlessly to help the authentic craftsmanship flourish and revived many classic forms of designing that would have been long lost within the sands of time.