Our Heritage. Our Pride.
Born in the epicentre of the royal heritage and rich culture of Hyderabad, We established our humble beginnings in the 1910’s to bring quality ethnic attire to those who desire it. Be it the elite nobility or the commoners in and around the city, we've got something for everyone.
Our aim was never to conquer markets. We have always woven the old world religia of Hyderabad. We have always tried relentlessly to help the authentic craftsmanship flourish and revived many classic forms of designing that would have been long lost within the sands of time.
The business slowly became an ideology. The ideology soon became a tradition. With a history so rich, it’s no surprise that we received so much love from our hometown, Hyderabad.
Now, we embark on a journey to spread this love to different parts of the country.
Our Promise? If it’s ethnic, you’ll find it here.